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The women of Solihull who are blessed with more up top will now be able to visit Bravissimo in a great new location within Touchwood, as the lingerie, swimwear and clothing retailer relocates in October.

The new store which is just a short distance from the original location in Touchwood, has been designed with its customers at the heart of the in-store experience. Customers are featured throughout the shop through the display of their photos and quotes. Each fitting room has been named after a Bravissimo customer and features some inspirational words from them.

Bravissimo’s new Solihull store will carry the full collection; a wide choice of bras in D-L cup, bra-sized swimwear in D-K cup and a unique clothing range designed to fit and flatter women with bigger boobs. 

Bravissimo was created 23 years ago by Founder and Chief Executive Sarah Tremellen, who at that time struggled to find a good choice of bras in her size. Adamant that big boobed women like herself deserved a better deal when buying lingerie, Sarah started Bravissimo as a mail order company from her living room. The multi-million pound company now offers its products and service via its website, by mail order and via 29 UK high street locations. 

“We opened our first Solihull shop in 2002, so we have lots of loyal customers among the big boobed women of the town and beyond. When the new location in Touchwood became available, it was hard to resist! Designing the new store has given us a great opportunity to reflect the sense of community and fun within our brand. We aim to provide a really welcoming space for customers to come and feel uplifted and good about themselves and I truly hope our local customers will feel that we’ve achieved this when they visit our new shop.”

For more information about Bravissimo visit: