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Designer childrenswear retailer Chocolate Clothing nominated for national and regional gongs


Luxury childrenswear retailer Chocolate Clothing is celebrating an exciting win at this year’s West Midlands Awards while also being nominated for a host of prestigious national awards. A commitment to the customer experience both in-store and online has helped this high-end independent store, which stocks designer brands including Fendi, Boss, and Kenzo, to make its mark.

The Solihull-based business is currently celebrating their win at the annual West Midlands Awards, which saw the boutique pick up the prize for Best Independent Retail Business of the Year, the success comes hot on the heels of the new that Chocolate Clothing is also up for three gongs at the National Drapers Independents Awards, which celebrates fashion’s finest.

At the Drapers Independents Awards, Chocolate Clothing has been nominated for Best Store Design 2017, Niche Retailer of the Year 2017, and Multi-channel Retailer Of The Year 2017. The awards attract some of the UK’s leading names in fashion and Chocolate will be rubbing shoulders with big names, including Ted Baker and Bugatti. Winners will be announced at a ceremony in London on 13 September 2017.

Aaron Bassi, Marketing Manager at Chocolate Clothing commented: “The Drapers Awards are a pinnacle in fashion retail, so we feel incredibly proud to have reached the shortlist again this year. It’s the second year in a row that we’ve been nominated for these three awards, which is a huge achievement when you consider the outstanding competition we’re up against.

“We’re also incredibly honoured to be recognised locally at the West Midlands Awards. It is only fairly recently that we took the plunge to relocate our flagship store to Solihull, but the impact we’ve made in that time has been phenomenal. The fact that we were nominated by our customers is especially satisfying, as giving them the best luxury shopping experience is what we strive for.”

Founded in 2007, Chocolate Clothing has always strived to provide the widest range of designer clothing, whilst maintaining the high standard of service that their store has become renowned for. Over the years their store has also proven its adaptability to the changing demands of our customers. 2016 marked a huge transition period in which we decided to relocate our flagship store from its founding city of Derry, Ireland to the bright lights of Solihull town centre - seeing the store expand in size and push the boundaries of high-end retail.

Today Chocolate Clothing maintains the same vision - to provide their customers with the very best luxury shopping experience in the world! This means providing the most complete range of designer childrenswear and the highest level of customer service.