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Highly successful Danish interior and lifestyle brand, Design Letters, has chosen Touchwood as the location for its first UK store. 

Showcasing the Copenhagen-based company’s diverse range of products, the new Design Letters store offers guests an unrivalled selection of high quality accessories featuring DESIGN and LETTERS. With stylish A-Z letters to choose from, those who visit the retailer are able to add a personal touch and choose their very own accessories.

Lucy Burnett, marketing manager of Touchwood said: “We’re delighted to welcome this exciting brand to the centre and to have been chosen as the location for its first UK flagship store. Design Letters provides guests with a unique collection of personal design and gift items, perfectly complementing our existing range of international brands and independent retailers.”

Design Letters creates stylish accessories which keep it personal; on the go, for kids, at the office, in the kitchen, in the bedroom. The brand new store will showcase the company’s wide range of accessories including personal drinking bottles, lunch boxes, fine bone china cups, storage and textiles for kitchens and bedrooms. For stationery fans there is also a distinctive collection of beautiful note books, pens, pencils and stationery accessories.

Mette Thomsen, Founder and Creative Director of Design Letters, comments: “We are immensely proud to be opening our first UK store, which is also our very first own brand store anywhere in the world! We have chosen the UK, and Touchwood Shopping Centre in particular, as our first location, as we feel this will be the perfect spot to showcase our brand’s very distinctive collection of personal design and gift items.”

Touchwood houses some of the UK’s best restaurants, international brands, designer retailers and a nine screen cinema showcasing the latest blockbusters. For further information, visit or telephone 0121 709 6900. Follow @TouchwoodTweets or log onto