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Solihull based Semilac has partnered with an exclusive central London beauty salon to provide a base in the capital for the leading UV Hybrid nail polish brand.

Nail technicians at Mayfair Aesthetics & Beauty have been trained by experts from the Semilac Academy to offer exceptional treatments from the range of more than 230 vibrant colours. The salon has seven nail stations and will also be used as a venue for Semilac events.

It comes after Semilac invested £50,000 in new distribution premises in West Bromwich to enable the business to keep up with increasing demand as the HQ salon on the Warwick Road near Touchwood continues to thrive.

Semilac UK CEO Monika Shine commented: “We are absolutely thrilled to have teamed up with Mayfair Aesthetics & Beauty because it is a luxurious salon which reflects the quality of our product. The collaboration provides a stronger presence for us in London, which is essential because our business is growing at such an impressive rate. The location, just off New Bond Street, is incredible and we look forward to a long and successful partnership.”

Maggy Wells, owner of Mayfair Aesthetics & Beauty, added: “I started in the beauty business in 2001 and Semilac is one of the best products I have seen since then. It makes great business sense to partner with Semilac because my clients love the colour range, glossy finish and longevity of their manicures. The training offered by Semilac is also outstanding.”

Expert nail technicians at the Semilac Academy lead courses including Hybrid, Hard Gel, Hardi Extend and Nail Art. One of the products used at the Academy is Semilac's SemiFlash colour changing powder, which was voted Pure Beauty's Best New Hands and Nail Product in October 2017.

Semilac originated in Poland where it has nearly three quarters of the market share because of the quality of the product, which combines gel, nail polish and UV technology to create beautifully strong nails which last up to three weeks. The UK company launched in early 2016 and the 230 salons which are officially registered to stock Semilac enjoy a 12% trade discount compared to the online price.

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