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Solihull BID


Move over, Milan. Paris, you’re past it.

Solihull is the place to be for style and fashion lovers later this month as the town centre’s ‘Solihull: Destination Style’ glides in for a town centre takeover.

The style weekend takes place on the weekend of April 29th and 30th at various stores and venues across the town centre.

Among the many highlights is a free-to-use 3D body-scanner in the Atrium, Touchwood, which will privately and discreetly measure guests’ figures and match their body type to the latest trends; enabling shoppers to find the perfect outfit to suit their shape.

Once they have collected their unique body-shape printout, a specialist stylist will be at hand to offer trend tips, tricks and advice on how to be super-chic this season.

A Prosecco bar will be nearby to offer refreshments and the first 20 guests to use the 3D scanner on each of the two days will get a free glass of fizz.

A fashion trail is part of the style spectacular weekend as visitors are invited to collect their fashion crossword found in the latest InSolihull magazine and take part in the ‘trendy trail’ to win a variety of sensational prizes, worth a total of £1,400.

Each clue will direct participants to selected retailers across the town, including several in Touchwood, in order to collect the answers to the puzzle.

Among the stores taking part in Destination Style is Neals Yard, which is offering free sample packs and ‘create workshops’, to give visitors the opportunity to create unique aromatherapy oils.

Visitors to Monsoon will be able to see the store’s living mannequins as staff model latest looks in the windows.

And fashion accessories boutique Lesley Ashworth is offering discounts for matching bags and shoes.

Destination Style is being organised by Solihull BID, and Director Melanie Palmer said: “From high street favourites to our brilliant town centre boutiques, there will be something for every fashionista at Destination Style and the 3D body-scanner will make sure shoppers get that perfect fit.

“We’re really excited to be hosting the fashion weekend and hope to see as many of Solihull’s style followers there as possible, picking up the latest looks or enjoying a glass of bubbly with friends.”

For more information about Solihull: Destination Style visit or like Solihull BID on Facebook.