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A local pupil from St Anne’s Primary School, Chelmsley Wood, has stepped up to the challenge and been crowned the winner of Touchwood’s Escalator Safety Competition.

Lilymai O’Neil, aged 11, channelled her inner creativity and produced an engaging and imaginative poster that illustrates Touchwood’s ‘Steps to Safety’ messages in a concise, informative and inspiring manner, demonstrating real thought and passion behind the innovative design.

The competition was judged by representatives from around the local community, including Andy Jeynes, community response manager for West Midlands Ambulance, Terry Flower from the First Aid Charity and representatives of the Touchwood team. After receiving 200 incredible entries, the judges concluded that Lilymai’s poster demonstrated innovation as well as a thoughtful design, naming her as the competition’s winner. Lilymai’s inspiring poster is not only hosted and displayed around the escalators within centre, but she has also received a £500 contribution towards her school, St Anne’s Primary.

Andy Jeynes comments: “I was honoured to be invited to help judge Touchwood’s Escalator Safety competition. Not only will Lily Mai’s design educate other children about this important safety message in a visual and interactive way, but it will also raise awareness of escalator safety amongst all guests.”

Paul Wilshere, Property Manager at Touchwood, comments: “At Touchwood we are committed to ensuring that all of our guests enjoy a safe shopping experience whatever their age, which is why we launched our ‘Steps to Safety’ competition. With an overwhelming amount of competition entries, we are thrilled to announce Lily Mai as the winner, and excited to have her stand-out poster displayed in centre to encourage and remind children of the significant safety messages.

“It was clear that all of the pupils had become totally immersed in the project and the sheer number and quality of the entries was extremely impressive and made the judging process quite tough. We’d like to say big thank you to all the schools who took the time to take part in our competition.”

The runners up and highly commended pupils; Hannah Kirkham, Lilly-Mae Hill, Imaan Ali (Coppice Junior School), Grace Flaherty, Fiona Privin (St Anne’s Primary School), Mcrae Nicholson, Lucy Soady, Anton Maiburau (Yew Tree Primary School) Kiera Devine and Mia Spencer (Damson Junior School), will also have their posters on display alongside the escalators within centre.

Touchwood houses some of the best UK and international brands, designer retailers and independent boutique style stores. For further information, visit  or telephone 0121 709 6900. Follow @TouchwoodTweets or log onto