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 Designer childrenswear retailer Chocolate Clothing nominated for national and regional gongs

Luxury childrenswear retailer Chocolate Clothing is celebrating being nominated for a host of prestigious national and regional awards. A commitment to the customer experience both in-store and online has helped this high-end independent, which stocks designer brands including Fendi, Boss, and Kenzo, to make its mark.

The Solihull-based business is up for three gongs at the national Drapers Independents Awards, which celebrates fashion’s finest. The nominations come hot on the heels of news that the company is also in the running for Best Independent Retailer at the 2017 West Midlands Awards.

At the Drapers Independents Awards, Chocolate Clothing has been nominated for Best Store Design 2017, Niche Retailer of the Year 2017, and Multi-channel Retailer Of The Year 2017. The awards attract some of the UKs leading names in fashion and Chocolate will be rubbing shoulders with big names, including Ted Baker and Bugatti. Winners will be announced at a ceremony in London on 13 September 2017. The victors of the West Midlands Awards, voted for by the public, will be revealed on 3 July 2017.

Aaron Bassi, Marketing Manager at Chocolate Clothing commented: “The Drapers Awards are a pinnacle in fashion retail, so we feel incredibly proud to have reached the shortlist again this year. It’s the second year in a row that we’ve been nominated for these three awards, which is a huge achievement when you consider the outstanding competition we’re up against.

“We’re also incredibly honoured to be recognised locally at the West Midlands Awards. It is only fairly recently that we took the plunge to relocate our flagship store to Solihull, but the impact we’ve made in that time has been phenomenal. The fact that we’ve been nominated by our customers is especially satisfying, as giving them the best luxury shopping experience is what we strive for.”

An award-winning focus on customer-experience and satisfaction

A bespoke design minimalist flagship store, an easy to use responsive website, and a carefully curated collection are just three of the details that have helped Chocolate to stand out in the competitive fashion world.

It stocks a comprehensive range of designer clothes and accessories for children from newborn up to age 16 years. In-store there’s a state-of-the-art HD video wall and interactive touch screen registers to provide styling inspiration and create a deluxe ambience. On the website, you’ll also find styling advice to help design-minded parents find the pick of each season’s trends. Exceptional customer service is offered in-store and online, with free UK delivery and a next day service providing practical convenience for shoppers too.

Latest nominations follow previous wins

Chocolate Clothing is no stranger to taking centre stage at awards ceremonies. It scooped the Drapers Independents Award for Multi-Channel Retailer of the Year in 2016 and 2013. The company also walked away with the Best Independent Retailer 2015 gong at the Pure London Fashion Awards.